Flock you, Ninger!

09 March, 2006

Lately, I’ve been saying Ninged a lot.

It’s shorthand for a chasm in usability. Though you’ve created new market space, the share of that market that’s valuable in the real world is tiny; though many might want to use this set of services, only geeks can use them – you’ve built a better mousetrap, but only guys like this can figure out how to use it.

There’s an obverse to being Ninged – being Flocked.

Flocked is shorthand for a chasm in needs. Though everyone can figure them out, they create little market space: only geeks want these services – you’ve built a better mousetrap, but it only catches very, very small subset of mice.

I really like that quote from The Two Chasms of 2.0, both Flock and Ning are theoretically very good, but neither are particularly useful.

See other posts tagged with general and all posts made in March 2006.